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Innovation for Agriculture
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Innovation for Agriculture

Lead: Holly Shearman Role: WP5 Lead Innovation for Agriculture leads the dissemination and knowledge exchange work package (WP5), ensuring project outputs reach farmers, advisors, policymakers, and the broader agricultural community. IfA will coordinate communication materials, events, newsletters, social media, and farmer-facing resources, translating research into accessible guidance. The organisation will also support pilot farm recruitment, stakeholder networking, and the delivery of training to maximise uptake and impact across the livestock sector. Bio: Holly grew up on a mixed livestock farm in South-East England, her background is in project managing livestock disease eradication programmes, helping farmers engage with vets and industry to improve the health and welfare of their livestock and ultimately the efficiency and sustainability of their businesses; she is also a Registered Animal Medicines Adviser (RAMA) and feed adviser. In her spare time, she helps run her family farm, and manages their flock of sheep with her partner. She is passionate about helping farmers farm in a sustainable way, the benefits that this can bring to their businesses and in educating the general public on where their food comes from and the importance of supporting our farmers by buying locally produced, high welfare produce.

Funder

Department for environment, Food and Rural Affairs: DEFRA is the UK Government department responsible for safeguarding the environment, supporting food and farming and sustaining the rural economy. 

Holly Shearman

Holly grew up on a mixed livestock farm in South-East England, her background is in project managing livestock disease eradication programmes, helping farmers engage with vets and industry to improve the health and welfare of their livestock and ultimately the efficiency and sustainability of their businesses; she is also a Registered Animal Medicines Adviser (RAMA) and feed adviser. In her spare time, she helps run her family farm, and manages their flock of sheep with her partner. She is passionate about helping farmers farm in a sustainable way, the benefits that this can bring to their businesses and in educating the general public on where their food comes from and the importance of supporting our farmers by buying locally produced, high welfare produce.